The CHROMY “Mythos Europa” project for your sponsorship appearance

The keynote:

“To achieve visitor numbers and audience ratings, and therefore comparable contacts, for a cultural event in the same way as for a sporting event.”

This is achieved by
- A spectacular travelling exhibition of large sculptures by Anna Chromy that confront us with the myths about the origins of Europe but in modern form (www.annachromy.com).

- A selection of the most interesting cities in the world with their most beautiful squares as a framework for the exhibition – starting with the Place Vendôme in Paris from May to July 2005 (www.comitevendome.fr), followed by Beijing, Shanghai, Wuhan, Canton, etc.

- Co-operation with the National Blacklight Theatre Prague (www.fantasyproductions.cz), the Shanghai Conservatory and various European dance and music groups for “Special Events” during the exhibitions.

- “Publireportages” with several hundred thousand copies printed as a supplement for a weekly magazine and for distribution at the exhibition itself.

- Large-scale TV and press reporting before and during the exhibition.

- Extensive poster advertising;

- Entries in periodical event guides such as for example the TOP 500 Events Guide Europe (www.euradvantage.com)

- Comprehensive and well-managed websites (www.annachromy.com, www.maxfin.lu), etc.

- Co-operation with the Monnaie de Paris, the French national mint, for the production and distribution of medals bearing motifs from Anna Chromy’s works.

- Combination with product advertising wherever possible.

- Presentation kiosk with hostesses for the distribution of publications (catalogues, “Chromy – Mythos Europa“ monographs. TOP 500 Events Guide, Publireportages, etc.), and for promoting sponsors on flat screens, etc.

- For the duration of the exhibitions, only one copy of each will be on show.

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